Using Technology to Identify Athletic Talent

Who should you draft in 2007? Which free agents will help your team win more games? Do you know which players provide the best performance to dollar ratio? All of these questions can be answered more accurately if you can predict a player's future performance today instead of just relying on "gut" feelings. And SportLab can help.

SportLab has developed BASELINE, a decision support system which uses sophisticated technology to enhance your competitive edge. Compared to NFL data, BASELINE improves predictions by over 36%. Just what does that mean? It means that SportLab will help you win more games and improve your team's return on investment for all personnel decisions.

Among other things, SportLab's BASELINE...

  • Uses state of the art, intelligent algorithms to create a competitive advantage over other teams
  • Converts thousands of datapoints into a single recommendation or rating that is meaningful to your team
  • Allows customizable predictors, criteria, reports and user interfaces. It is literally built around the preferences and priorities of your team
  • Estimates when a player will be drafted as well as when a player should be drafted
  • Allows users to intelligently create "what if" scenarios to decide upon a course of action such as a trade or contract extension
  • Prioritizes information in a way that allows scouts to allocate their time as efficiently as possible. This helps organize, analyze, prioritize and present player data in ways never before possible.

BASELINE uses cutting edge technologies from other industries along with sound scientific methodology to help you statistically optimize your selection process. It does NOT fundamentally change your process; it simply allows you to get better information from the data you already have.

In the end, BASELINE will pay for itself many times over, all without upsetting you current system. Just one "hit" such as Ahman Green, Derrick Brooks, Sam Madison, Chris Chambers, Eric Heitmann or Lenny Walls would pay for the service ten times over. All of these players were rated much higher by BASELINE than by NFL teams (based upon where they were drafted), and all have proved worthy of the higher rating.

Want to learn more about how SportLab can help your team succeed? Visit the Contact Us page to request an in-person demonstration.